The “Ethical Chef” Deri Reed wants to set up a People’s Supermarket in Cardiff. Deri Reed has been working in the food industry for over ten years. He has gone from making baguettes in Carmarthen to working in a famous Vegetarian Restaurant in Cork. He returned to South Wales to set up his EthicalChef business in Cardiff. You may have seen his stall at the Riverside Farmers’ Market. The idea behind EthicalChef is to promote local food through cooking at markets and supper clubs.
A supermarket run by local people is the next step for the EthicalChef. The inspiration was a Channel 4 television programme called "The People's Supermarket.” This showed how such a project was successfully established in London. Here’s a report on London’s People's Supermarket:
The People's Supermarket could provide a model for a similar project in Cardiff. Deri Reed is currently seeking people to help set up this new venture: http://us2.campaign-archive2.com/?u=9be095933dfbf122ea8e0c622&id=b5a8c28b73&e=3f17707571
The People's Supermarket in London:
The People’s Supermarket (Channel 4 TV Series):