Wednesday, 25 May 2011

The Promised Land

Lunch today was in The Promised Land - the bar in Cardiff’s Windsor Place with the enigmatic elephant on the front. We went two-for-£10: pie of the day (beef and onion), fish and chips (haddock today); pint of Otley and some cider.

The Promised Land was opened in September 2008 by Nick Davidson and Alan Savory. The food philosophy appears to be keep it simple, make it affordable, but do it well. Ingredients are locally sourced and probably organic. Nick Davidson currently directs operations, although Alan Savory appears to have moved on.

The menu offers a wide range of Welsh bar food: sandwiches, salads, soup of the day, pub meals (e.g., ham, egg and chips; sausages and mash; curry). Specialities include the Elephant burger (actually beef). Treats on Toast (e.g., Welsh rarebit) and Butty! (e.g., chip; bacon) are separate menu sections. They do a full Welsh breakfast, a small children’s menu, have an interesting wine list, and then there’s the sticky toffee pudding. It's good pub food, but if you were coming here on the strength of the early rave reviews for food you may leave a little disappointed.

Welsh Cheese and Charcuterie platters are supplied by Deli a Go Go ( in Whitchurch, another Nick Davidson venture, which opened in 2010 (he describes himself as "VP of cheese and wine" there).

On the ground floor, The Promised Land décor is uncluttered and ‘regular pub’ in appearance (unlike the quirkiness favoured by other recent music bars in Cardiff). Pictures of The Manic Street Preachers (signed) and The Beatles feature strongly on the walls (worth wandering around if you're into rock memorabilia - it extends down to the bathrooms). The selection of music is good and a wide-screen TV was today silently tuned to BBC News - Barack Obama in London. There’s a relaxed, unhurried atmosphere (don’t expect fast food).

Upstairs there is another bar, which is a venue for a full program of live local music and other events (quiz nights and so forth).

The Promised Land, 4 Windsor Place, Cardiff CF10 3BX
Mon-Wed 10am-11pm; Thu 10am-12am; Fri-Sat 10am-2am; Sun 11am-6pm

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