Thursday, 24 March 2011

Krispy Kreme Doughnuts, St. David's, Cardiff

So, today, after (extremely hopefully) submitting a piece for the judging process in the Welsh Artist of the Year show at St. David’s Hall, I joined the queue for the free Crispy Kreme doughnuts.

I got my promotional box of a dozen Original Glazed, plus a paper hat and other branded material, heralding the opening of a Krispy Kreme Doughnuts store in St. David’s on April 19th 2011. It will be located by the double doors that cross from the older to the newest part of St. David’s.

My fondness for Krispy Kreme doughnuts is linked to memories of living in Georgia in the USA. After concerts at the Omni in Atlanta (we’re talking U2’s Joshua Tree tour, Paul Simon’s Gracelands tour...) we would stop off at the Krispy Kreme for coffee and doughnuts that would be consumed on the drive back to Athens. The shop had glass walls, so you could see behind the scenes and watch the doughnuts on conveyor belts going through the fat and having their glazing applied. They were a revelation at the time (after the heavy, stale doughballs with runny strawberry jam injected - the only type known in the UK then).

Krispy Kreme was founded in Winston-Salem, USA, in 1937 (it says here in the promotional literature). The first UK store was opened in Harrods, London, in 2003. The best-selling variety is the Original Glazed. My favourite is the Cinnamon Apple. The other varieties that will be sold in Cardiff are (I do like food lists): Chocolate Iced Kreme, Butterscotch Fudge, Strawberry & Kreme, Cookies & Kreme, Glazed Raspberry, Chocolate Dreamcake, Maple Iced, Glazed Cruller, Chocolate Iced, Chocolate Iced Sprinkles, Powdered Strawberry, Lemon Meringue Pie and Chocolate Iced Custard.

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